Saans Market Access
Market Access is a platform which is able to predict disease trajectories and stratify health risk based on disease type, cost, and utilization. This solution identifies care gaps, weaknesses in care management workflow, and possible targeted interventions
Dallas, USA
2021
Health care
B2B
Challenge
Saans market access was loosing many customers due to their poorly designed application and outdated tech stack. They also needed to provide their customers an exceptional experience
Results
The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access essential features
Process:
Lightning Talks
On the kick off day we began the design process with lightning talks from the stakeholders involved to understand their perspectives on the problem being presented and understand their motivations and drive.
We also wanted them to walk us through the product to understand what they felt were issues and also understand the market that they were operating in.
Pain Points
As the lightning talk went on I quickly realized that there was a higher focus on the pain points of the current product.
No matter what direction I navigated the conversation it would eventually come back to only the pain points.
So I decided to take some time and have the stakeholders just list all the pain points that they or their users have ever brought up and started documenting them.
High Fidelity Designs
Now on this project I had a chance to directly jump to this step as we already had the UX part of it ready, with a high amount of clarity that has been established due to the process that was followed so far, I started to build the high fidelity version of the product.
